Look High & Low

Using the premise of National Scavenger Hunt Day as a springboard, the Leadpages team developed the Look High & Low social campaign—a one-time promotion designed to draw traffic to the site. The goal? Incentivizing leads to become customers by offering an array of prizes upon the completion of a virtual scavenger hunt.

Through a mix of social posts and email promotions, users were funneled to a campaign-specific landing page that gave them a quick rundown on the rules—namely, that their goal was to uncover a secret word by looking high and low (see what I did there?) on the Leadpages website in order to trigger hidden pop-ups. Each would reveal a single letter of the secret word before directing them to the location of the next clue.

Upon tracking down all the letters and unscrambling the secret word, users would then be prompted to enter their guess on a submission landing page. Regardless of their answer, they would be sent some sort of prize—usually in the form of a coupon code—and a chance to be entered in a drawing for the grand prize (a free year of Leadpages Pro!) by posting about the contest on social media.