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PROJECT TYPE
Digital campaign
Leadpages is an online landing page and website builder geared toward helping small businesses get online and grow—while teaching them conversion-based marketing tips and tricks along the way.
In an effort to coax newer audience members into not only starting a free trial—but also carrying that trial over into an annual subscription—we developed an upper-funnel brand campaign touching on Leadpages' vast library of features and tools (with a little smidgen of social proof sprinkled in).
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